As a business owner, it’s important to understand how your customer base is interfacing with your business’s online presence, and if there are any glaring user-unfriendly issues that could impact their experience. It may even drive them towards competitors of your business who understand the value of a well-designed website.

Here are three design principles for your website to implement to ensure your customers are satisfied with their online experience.

Responsive Design

A responsive design or mobile-friendly website is mandatory for any business’ website. Since many customers may interact with your website while on the go and via their phone, ensuring that your site renders appropriately on mobile devices will boost that interaction. A non-responsive website has less engagement, poor conversion and a lower ranking in the search results – mobile-friendly websites boost your SEO.

UX Optimisation

Ensuring that the user experience is optimised for their engagement can be the difference between a successful website and a poorly-performing site. For this, a user-friendly layout, an obvious site structure that does not require additional instructions and a clear path for information to flow through are critical components. The other design choices can come later.

Call To Action

A call to action is a must-have for websites – it’s a way to prompt your customer to take the next step. It’s also an easy way to guide conversion and ensure that your customers are interacting with the elements of a page that could assist.