Creating consistent content for social media has many benefits:

• Posting good content on a regular basis increases audience retention. Your customers and followers will derive a positive experience from your social media account and want to return for the content.
• The more you post and the more often you post, the more people will see it. Quality social media content can create traction that boosts your customer base.
• You will be able to create a good relationship with your customers through their interaction with your content on social media. This will develop your customers’ trust in your business and improve your reputation (by showing your support in key social issues you can further improve your reputation).
• Informative content can create leads for your business. The content you post should contain information about your business in an engaging way. This will encourage customers to go beyond simply viewing your social media to accessing your website and services.
• Oftentimes, you might have people view your social media profile, but fail to convert these views into business due to the lack of information you have on them. Manage this by putting high-quality content that engages customers immediately when they look at your profile and lets them know what your business is truly about.
• Through posting lots of consistent content, you will be able to improve your SEO. You have more opportunity to include relevant SEO which attracts customers to your business.
• Make sure that all the content you put out is reliable, professional and engaging. Ensuring this will build authority of your brand, and lead to a loyal customer base.