Each person uses the internet in a different way. Whether they regularly access the internet for their job or only go on it to watch movies and shows, users have found a way to utilise the internet for their convenience.

One particular convenience that has come from the internet is being able to research a product or services and purchase them online. A snapshot of July 2020 of internet users between the age of 16-64 showed that:

• 81% of users searched online for a product or service that they wanted to purchase
• 90% visited an online store
• 74% purchased a product online

This data shows that the internet has become an important part of purchasing products and services. This also extends to users reading information about what the product/service is, what’s involved and reviews other people have provided.

Taking this into consideration, businesses should be putting in the time and effort to make their internet platforms (website or otherwise) user friendly. Customers should be able to access the information they require easily, otherwise, they will be driven towards a product/service whose information is more readily available.

Set up a website for your business if one does not already exist, and regularly update it with relevant information so that your customers have all the information they need. The more customers have to look for information, the more likely they are to opt for another product/service.