Social media marketing is a powerful way to promote your business and establish a connection with your target market. Your content should closely relate to what you’re trying to sell or provide.

A key to great content is that it must be consistent and regularly updated. This is important because it will keep the business relevant in people’s news feeds.

Content does not have to be completely original work. It can be a combination of new content developed by the business, and content sourced from other platforms. Sharing other relevant social media posts through Retweeting or Reposting content can also be a great way to demonstrate your engagement with the community. However, do not forget to link back to the source that the content was taken from.

Another good idea is to ask questions or share a quote or tip. This will entice the audience to respond, share and join in the conversation.

Good content should be interesting, informative and engaging. It is a good idea to steer clear of technical jargon as the majority of people may not be able to understand. Remember who the target audience is and use language that will appeal to them.

While short text is the easiest content to produce, utilising visual elements such as images and videos can be an effective way of capturing an audience’s attention and are also able to deliver more information. It is also an opportunity to create links across social media sites that allow customers to click through to the website, or share videos and pictures onto their own news feeds.